But I think this is what happens with the easily quaffable Whispering Angel.
Sacha Lichine has been involved in the wine industry virtually his entire life. So, when he purchased Caves D’Esclans in 2006 with the goal of making inroads into the global Rosé market, no one was very surprised.
Since then, he has been rather prolific – and successful. In 2017, a whopping 4.8 million bottles of this were produced – compared to its first 2006 bottling of 160,000. Available at numerable US vendors including Trader Joe’s and Costco, this is one globally popular Rosé.
Made from Grenache, Cinsault, Rolle (Vermentino), Syrah and Tibouren growing in vineyards surrounding the winery at La Motte-en-Provence, Lichine has positioned his Whispering Angel Rosé as ‘the’ wine to drink in the US and other markets.
Just as an example, 92% of the D’Esclans wines are exported – while just 16% of Provence wines are in general. And in the US where 800,000 cases of Provence Rosé are imported each year, a full 20% of them are from D’Esclans! A total of 2.4 million bottles of Whispering Angel will be sold in the US this year.
On the eyes, it’s a translucent, orangey-pink onion skin, with a delicately floral nose, and juicy flavours of pomegranate juice, white blossom and watermelon rind.
This is a modern and accessible style that is sweeping palates worldwide. So much so that it’s making sales of some styles difficult – like the meatier, deeper hued Rosés from Tavel, France.
See if you can find a bottle or two of it somewhere to try. Which do you prefer?