This article was a great reminder about understanding the differences between marketing wine to wine nerds vs those who simply want to purchase the best-selling Sauvignon Blanc and get out of the store.

I love W.Blake Gray’s other points as well about supporting small, boutique wineries (think Vista D’oro – they work so hard to craft unique wines with as little intervention as possible), and searching for obscure varietals and wines.  I think he was thinking of me when he wrote that…

http://palatepress.com/2011/10/wine/ten-things-i-learned-in-the-wine-business/